An introduction to hashtag marketing

Do you use hashtags on social media, but wonder whether you’re doing it properly? Perhaps you avoid them because you don’t understand how they work? Maybe you don’t use hashtags because you can’t see the point of them. This article briefly explains the benefits of hashtags for smaller businesses, and shares some tips on using them effectively as part of your marketing strategy.  Continue reading

What makes good digital content?

Most business owners recognise the importance of keeping their websites updated with new content, to keep both customers and search engines happy. But don’t make the mistake of putting just anything online – you need to be discerning in order for your content to be really effective. So what exactly should you be looking for?  Continue reading